Press Releases

Sunday River and Sugarloaf Announce Second Annual Downtown Showdown Urban Rail Jam

Invitation-only event features new cannon rail and 30-foot staircase

Newry, Maine (January 11, 2010) – What do you get when you build a mountain of snow in downtown Portland’s Monument Square, and then add a rail feature built by Sunday River and Sugarloaf? The second annual Downtown Showdown urban rail jam scheduled for January 30, 2010. 

“The Downtown Showdown allows us to bring the mountains to the city and share the excitement of skiing and riding with a broader audience,” said Nick Lambert, brand manager for Sunday River and Sugarloaf.

For the event, Sunday River and Sugarloaf are busy building a new cannon rail to include with last year’s two-story take off and 30-foot three-rail staircase. 

The Downtown Showdown is an invitation-only event and includes 12 skiers and 12 riders from industry teams, shops and academies.

Over $5,000 in cash and prizes are up for grabs for the first, second and third place skiers and riders.

The Downtown Showdown starts at 5 p.m. and consists of an open rail jam before moving into finals between 6-7 p.m.  Finals include the best six skiers and snowboarders as deemed by the judges.

Thanks to sponsorship help from Red Bull and Oakley, this year’s Downtown Showdown also features a DJ, MC, lights and music.

For more information on Sunday River and Sugarloaf’s Downtown Showdown, visit www.thedowntownshowdown.com.

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About Sunday River – Sunday River celebrates its 50th Birthday with a season-long celebration. A true four-season destination, Sunday River offers eight interconnected peaks of world-class skiing and snowboarding, two Grand Resort Hotels and golf at the highly acclaimed Sunday River Golf Club. Sunday River is a member of the Boyne USA Resorts family of resorts and attractions and is located in Newry, Maine amidst the scenic Mahoosuc Range. Follow us: www.sundayriver.com www.facebook.com/sundayriver and @sundayriver

About the Sugarloaf Resort – Located in Carrabassett Valley, ME, Sugarloaf is recognized as one of the top winter and golf resorts in the world and is home to the only lift-serviced above treeline skiing and riding in the East and one of Golf Digest’s America’s 100 Greatest Golf Courses. Sugarloaf is a member of the Boyne Resorts family of resorts and attractions. Follow us: www.sugarloaf.com, www.facebook.com/sugarloaf and @sugarloafmaine