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New England Pass On Sale Now for the 2010/2011 Season

Social Media: NEWRY, MAINE (March 15, 2010) – Sunday River, Sugarloaf and Loon Mountain announced today pricing for three levels of the New England Pass plus the College New England Pass, good for skiing and riding at all three resorts during the 2010/2011 season. Available for purchase online and at each resort, this annual spring sale period also marks the second year of no price increase for all pass products when purchased by the April 30 deadline. 

With prices starting at $349 for access to a combined total of 324 trails; 1,654 acres; 13 terrain parks; and 6 halfpipes; all served by 43 lifts, the New England Pass is the best value in the Northeast.

Each New England Pass also includes free or discounted skiing/riding at Boyne Resorts’ Western mountains, including Big Sky, Mont., Brighton, UT., Crystal Mountain, Wash., Cypress Mountain, British Columbia; Boyne Mountain, Mich., Boyne Highlands, Mich., and The Summit at Snoqualmie, Wash.

Skiers and snowboarders who purchase their 2010/2011 New England Pass by April 30 can also take advantage of the Easy 3-Pay Plan that allows the buyer to purchase their pass in three equal payments due on April 30, July 1, and September 1, 2010. 

The three levels of the New England Pass available for purchase include:
 
•    The Bronze New England Pass, available for $349, is an all-ages season pass that includes midweek, non-holiday access to all three resorts.

•    The Silver New England Pass, available for $599 for adults (ages 19-64), offers access every day of the season excluding 14 black-out dates.

•    The Gold New England Pass, available for $899 for adults (ages 19-64), offers unrestricted access to all three resorts for the 2010/2011 season.

Senior (65 and older), teen (ages 13-18), and junior (ages 6-12) versions of the Gold and Silver pass are also available for purchase.

The College New England Pass is available for $339 for full-time college students and includes unlimited skiing/riding at all three resorts for the 2010/2011 season and is on sale at this low price until November 30, 2010.

A complete list of New England Pass products and information is available at www.newenglandpass.com as well as www.loonmountain.com, www.sundayriver.com, and www.sugarloaf.com.

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About Sunday River – Sunday River celebrates its 50th Birthday all season long. A true four-season destination, Sunday River offers eight interconnected peaks of world-class skiing and snowboarding, two Grand Resort Hotels and golf at the highly acclaimed Sunday River Golf Club. Sunday River is a member of the Boyne USA Resorts family of resorts and attractions and islocated in Newry, Maine amidst the scenic Mahoosuc Range. Follow us: www.sundayriver.com, Facebook and @sundayriver

Media Contacts:

Sunday River           
Darcy Liberty
207-824-5243
dliberty@sundayriver.com