Season pass purchasers receive season-length assurance, rollover option, and loyalty discounts with an extended deadline and payment plans

New England Pass Resorts Launch Pass Promise Program for 2020/21

NEWRY, ME; CARRABASSETT VALLEY, ME; LINCOLN, NH (May 11, 2020)—Sunday River Resort, Sugarloaf, and Loon Mountain Resort have announced the new 2020/21 New England Pass Promise program for ski season passholders to provide peace of mind and confidence for skiing and snowboarding next winter.  

The New England Pass Promise provides the following benefits and assurances:  

  • Worry-Free Winter Assurance - This program ensures that purchasers are provided with a full winter for the 2020/21 season, during which the three resorts will collectively be open for 150 days of skiing and riding. In the event that the ski areas are not able to deliver on this full commitment, the passholder will be given a credit toward the following season's pass. In addition, passholders can defer the value of an unused 2020/21 pass as a credit towards a 2021/22 pass for any reason through December 10, 2020 at no cost. Worry-Free Winter Assurance is included at no additional charge with every season pass product purchased by June 15, 2020.  
  • Loyalty Discounts - As appreciation for continued loyalty, New England Passholders from the 2018/19 and 2019/20 seasons will be eligible for a renewal discount on the purchase of any 2020/21 pass. Eligible passholders who purchased a pass prior to the New England Pass Promise program launch will be automatically credited.  
  • Extended Deadline and Payment Plans - The deadline to purchase these passes at the rates from the New England Pass Spring Sale is extended to June 15, 2020, and extends early-purchase incentives with a $50 deposit on the Easy Pay Plan. The Easy Pay Plan allows purchasers to pay their pass in four, interest-free scheduled installments before the winter season. Season passes will go off sale after June 15, 2020. As the resorts work to accommodate social distancing in operations next season, there may be a limit set on the number of season pass available to purchase in the fall. 

For more information, visit  


Sunday River Sugarloaf Loon
Karolyn Castaldo
Noelle Tuttle
Alexandra Malloy
603-745-6281, ext.5528

About Sunday River Resort - Sunday River Resort is located minutes from picturesque Bethel Village in western Maine's Mahoosuc Mountains. A true four-season destination, Sunday River offers eight interconnected peaks of world-class skiing and snowboarding, an 18-hole golf course at the Sunday River Golf Club, two resort hotels and an inn, and numerous events throughout the year.  

About Sugarloaf - Located in Carrabassett Valley, ME, Sugarloaf is largest ski area in the East, and is home to the only lift-serviced above treeline skiing and riding in the East, and the number one golf course in Maine, according to Golf Digest. Follow:,, and   

About Loon Mountain Resort - Loon Mountain Resort, New England's most-accessible mountain destination, is located in New Hampshire's White Mountains two hours north of Boston. Loon offers skiers and snowboarders 2,100 feet of vertical, three peaks of terrain variety and a full progression of award-winning terrain parks. Loon also offers plenty of exciting four-season activities, including scenic gondola rides, downhill mountain biking, summit glacial caves, Aerial Forest Adventure Park, ziplines, climbing wall and more.    Sunday River, Sugarloaf, and Loon Mountain are operated by Boyne Resorts, the largest family-owned four-season resort company in North America. 


Media Contact: Karolyn Castaldo, Director of Communications