Sunday River is proud of our corporate and community partnerships.

Corporate Partners


Coca-Cola is the official soft drink of Sunday River and offers a complete beverage line-up to ensure you are refreshed and replenished while hard at work on the slopes. Have fun skiing, boarding, playing and enjoy the many Coca-Cola products offered here at Sunday River.

Under Armour

Under Armour, the official uniform partner of Sunday River, is the originator of performance footwear, apparel, and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo, and MyFitnessPal. Learn more at


BMW, the Official Vehicle of Sunday River, is proud to bring luxury and performance to the mountains. With world renowned capabilities from a full fleet of xDrive vehicles, versatility has never been so powerful. Please visit to find out more today.

Resort Partners

Gould Academy

Sunday River is a proud partner of Gould Academy, a private boarding school located in Bethel. Over 80% of Gould's 250 students participate in one of several on-snow programs, ranging from competitive ski racing to ski patrol to teaching local kids. The Gould Academy Competition Program is run jointly with the Sunday River to provide coaching to athletes ages 8 to 18.

Maine Adaptive Sports & Recreation

Sunday River is the founding sponsor and home of Maine Adaptive Sports & Recreations, an organization dedicated to promoting education and training for individuals with disabilities in order to develop skills, enhance independence and provide enjoyment through active recreation.

Community & Charitable Partners

The River Fund

The River Fund draws people together to provide financial and community support for youth to unleash their potential through education and recreation.

Maine School District 44

Sunday River runs several programs with our local school system to encourage kids to get outside in winter and teach them to ski and snowboard for free.

Winter Kids

WinterKids helps kids in Maine develop health lifelong habits through outdoor winter activates. Sunday River gives all 5th, 6th, and 7th grade kids in Maine the opportunity to learn to ski or snowboard for free. 

American Lung Association

Sunday River partners with the American Lung Association to host their annual Trek Across Maine, a 3-day, 180-mile bicycle ride from Sunday River to the Maine coast which raises over $1 million dollars.