Sunday River is proud of our corporate and community partnerships.

Corporate Partners


Coca-Cola is the official soft drink of Sunday River and offers a complete beverage line-up to ensure you are refreshed and replenished while hard at work on the slopes. Have fun skiing, boarding, playing and enjoy the many Coca-Cola products offered here at Sunday River.

Under Armour

Under Armour, the official uniform partner of Sunday River, is the originator of performance footwear, apparel, and equipment, and revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Learn more at

Resort Partners

Gould Academy

Sunday River is a proud partner of Gould Academy, a private boarding school located right here in Bethel. Over 80% of Gould's 250 students participate in one of several on-snow programs, ranging from competitive ski racing to ski patrol to teaching local kids. The Gould Academy Competition Program is run jointly with the Sunday River to provide coaching to athletes ages 8 to 18. Learn more at

Maine Adaptive Sports & Recreation

Sunday River is the founding sponsor and home of Maine Adaptive Sports & Recreations, an organization dedicated to promoting education and training for individuals with disabilities in order to develop skills, enhance independence and provide enjoyment through active recreation. Learn more at

Community & Charitable Partners

The River Fund

The River Fund draws people together to provide financial and community support for youth to unleash their potential through education and recreation. Learn more at

Maine School District 44

Sunday River runs several programs with our local school system to encourage kids to get outside in winter and teach them to ski and snowboard for free. We also offer special season pass rates and free ski days for local kids, plus free skiing whenever school is cancelled for snow.

Winter Kids

WinterKids helps kids in Maine develop health lifelong habits through outdoor winter activates. Sunday River gives all 5th, 6th, and 7th grade kids in Maine the opportunity to learn to ski or snowboard for free.