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Home Media Center Press Releases Sunday River Kicks Off Ski Season with RFID, Enhanced Snowmaking
Press Releases Sunday River Kicks Off Ski Season with RFID, Enhanced Snowmaking
Nov 23, 2020
Season passes, ticket packs, lodging on sale for winter 2020-21

Sunday River Kicks Off Ski Season with RFID, Enhanced Snowmaking

NEWRY, ME (November 23, 2020)—After dreaming of first tracks and counting down the days all summer, Sunday River Resort has opened to season passholders only for skiing and snowboarding. For opening day, the resort offered 11 trails for top-to-bottom terrain serviced by the Barker Mountain Express and Locke Mountain Triple chairlift. Guests also experienced the resort’s new Radio Frequency Identification (RFID) system, which enables contactless, direct-to-lift access, and benefitted from continued snowmaking upgrades.

Resort operations have adapted to ensure visitors’ and team members’ safety during COVID-19. These changes include limited base lodge capacity, required social distancing and face coverings for all guests and team members in all public and outdoor areas, reduced capacity on resort shuttles to allow spacing between parties, and more. Opening to season pass, Ikon pass, and ticket pack purchasers initially is one of many steps taken by the resort to safely operate this winter, as it reduces the number of visitors with access to the slopes until more terrain can be opened. 

While COVID-19 preparations were front and center, the resort also made a number of capital improvements over the course of the summer. The RFID system placed gates at eight of the resorts’ 18 chairlifts. When a skier receives an RFID-enabled card as their pass or lift ticket, they keep it in their pocket and are automatically scanned to load the chairlift when they go through the gate. RFID also allows guests to reload lift tickets online. Additionally, Sunday River has continued its multi-year effort to increase snowmaking capacity across the resort through infrastructure upgrades, including increased water capacity and beginning to renovate the system for automation. 

“Our snowmaking team has been working incredibly hard for opening day,” says General Manager Brian Heon. “Despite changes to our operations due to COVID-19, we remain committed to having the most dependable snow in New England, and we hope today has excited visitors for what is sure to be a memorable season.”

Currently, the resort is only open to passholders, which includes season passes, Ikon passes, and ticket packs. For those who are ready to hit the slopes right away, Maine Passes and the Maine 4-Day ticket packs are available to purchase, and may be used right away. Lift tickets will be available to purchase online for arrival starting December 14. Guests can also reserve lodging for the winter season online or by phone at 800-543-2754. 

All information on terrain, hours of operation, and skier services can be found on the resort’s Mountain Report on SundayRiver.com/report.

About Sunday River Resort: Sunday River Resort is located minutes from picturesque Bethel Village in western Maine's Mahoosuc Mountains. A true four-season destination, Sunday River offers eight interconnected peaks of world-class skiing and snowboarding, an 18-hole golf course at the Sunday River Golf Club, two resort hotels and an inn, and numerous events throughout the year. Sunday River is a member of the Boyne Resorts family of resorts and attractions.


Media Contact: Karolyn Castaldo, Director of Communications